September Employer Brand Strategy Course
Wanting a high-impact employer brand is important. Knowing exactly how to do it is what counts.
Learn the frameworks and tools to be much more successful at devising an employer branding strategy.
12–29 September 2022
Meet your instructors
Bryan Adams
Employer Branding Expert
A specialist speaker, podcaster and twice a bestselling author, Bryan Adams has championed the “Give & Get” approach to Employer Branding that has successfully rewired businesses around the world, saving millions on ineffective Talent Acquisition. From the life of Bryan emerged a team of talented individuals who form Ph. Creative.
Stefan Shaw
Creative Director
Meet Stefan - Our Creative Director with a passion for distinctive design, engaging stories and delightful technology experiences. Over the last 5 years, he's worked with a broad selection of clients like BT, GVC, Natwest Group, DAZN, Continental, VF, Nordstrom, Harrods and many more - in the world of Employer Branding.
Meet the other Experts
'Google' Dave Hazlehurst
Employer Branding Expert
Recognized as a thought leader in talent experience and employee engagement, Dave is a living legend in this landscape- hugely in demand for keynotes and workshops all around the world.
On stage, Dave has his audience in the palm of his hand. His conversational style and cheeky, fun approach helps those that are listening to realize the problems they didn’t know they were facing, and, crucially, how to solve them.
Julie Randall
Head of Strategy
Meet Julie- Head of the talented Employer Brand and Talent Experience team at Ph. She is known for unearthing the true insights and harsh realities, that are the foundation of our employer brand work. She led the strategy work on our multi-award-winning employer brand and careers website project for GVC, the world’s biggest sports gaming company. With over 20 years in marketing, Julie’s worked with brands such as BT, Workday, American Airlines, GE, Google, and Aldi.
Natalie Price
Employer Brand Strategist
Meet Natalie- Our inquisitive and curious Employer Brand Strategist. From coordinating documents & pitches, to global Candidate Experience strategy, fully developed Employer Brand Strategy / EVP and Talent Attraction campaigns, she has done it all for a range of clients like AstraZeneca, L’Oreal, 3 mobile Ireland, Dojo, Air Products, Guidewire, Danone, Labcorp.
Meet Ph. Creative
An award-winning agency intent on championing the essence of a brand and helping them to thrive. Ph. Creative delivers on Employer Branding to secure the brightest and best candidates for some of the world’s leading companies, including Apple, Microsoft and L’Oréal; never relenting on their winning formula of Always Selling the Truth, the team would strive to become the first Employer Brand to be adopted as a main corporate brand by a Fortune 500 company. Originally founded in Liverpool, UK, Ph. Creative’s success has seen them rise over the rainbow to find new homes in London, New York and New Zealand.
Some of the organizations that chose our Employer Branding Sprint
Some of the core topics you will cover on this course
What is Employer Branding and EVP?
For any business setting out to boost their Talent Acquisition, it’s important to clearly define the key components: Employer Branding and Employee Value Proposition.
How to define and audit your Employer Value Proposition.
Auditing your existing Employee Value Proposition will shape the future and help to harness the strengths that have worked for your company in the past.
Researching for Employer Brand.
Getting the research right can make all the difference in nailing down your authenticity and understanding the engine that drives your organization forward.
Identifying key metrics that matter to your organization.
A walkthrough on how to identify statistics that will amount to progress, avoiding metrics that many businesses assume are worthwhile but can be little more than a common pitfall.
Experience Mapping and Designing.
A powerful and essential tool, laying out your existing brand experiences helps to create a consistent brand experience that best serves your strategy and goals.
How to align your Employer Brand with business priorities to get your leader's attention, budget, resources and advocacy.
If you can calibrate with what your leaders care about and prioritize, you will quickly gain their attention, budget, resources and advocacy.
September Employer Brand Strategy Course
12–29 September 2022
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Who will benefit
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Employer Brand Leaders
Employer brand managers, directors or strategists at any stage in their career. -
People & Talent Leaders
Chief People Officers, HR professionals and TA leaders of large organizations. -
Founders & Business Leaders
Founders, CEOs, and business owners of small to medium-sized businesses.
“With the knowledge I gained from the Sprint Series, I was able to create a one-year roadmap of the top priorities I needed to tackle and establish enthusiastic buy-in from key stakeholders around my business. I couldn't be more excited to use the momentum gained from the course to drive meaningful change in our employer brand strategy.”
Mark Batke Senior Employer Branding Specialist, Glassdoor
“Honestly, the whole course was a big take away for me!
I am only 5 months into my role, and it was something completely new. It really opened my eyes and gave me a whole new outlook on planning our strategy and how to position our brand in the market.”
Lauren PratleyTalent Acquisition Partner at Harvey Nash.
“I joined for fear of missing out on a great opportunity to get direct access to the Give and Get method and to do it in a short time, but my own time. I loved the workbook and access to the community, which I hope will now continue to grow and develop. I'm part of other slack groups, but no one else is really talking about strategy and employer brand.”
Marie ChaproniereSenior Recruiter at HUBS A Protolabs Company.
“I really enjoyed this course! The world of EB is growing and I couldn't be more excited to continue pursuing opportunities like this to grow in my career. I was able to sit down and work on this during the work week, but it never felt like too much. I was able to accomplish the workbook, learn a lot and still accomplish my everyday duties”
Rachel RizzettoEmployer Brand Content Producer at Appian Corporation.
September Employer Brand Strategy Course
Every successful organisation today requires a coherent, consistent and clear message to show talent why they should choose you over your competition.
Your organisation needs you to be fluent in employer brand strategy. This sprint will give you the tools you need to do a world-class job.
12–29 September 2022
Employer Branding on the Ph.Creative Blog
#EmployerBrand: Attracting Talent with Social Media
Many companies are using Facebook and Twitter as recruitment channels – but what makes a successful careers feed that converts likes and retweets into new recruits?
How Local Employee Advocacy Gave Heart to Adobe’s Employer Branding
With more than 40 offices across the world, Adobe has been encouraging employee advocacy by urging staff to create locally-themed content and has seen a big uptick in engagement as a result...
Ten Ways to Spice Up Your Employer Brand and Lock-In Engagement
When activating your employer brand, it is important to make an emotional connection to win hearts and minds and get buy-in across the organisation. Building in and budgeting for these quick steps will help attract, engage and retain your top talent…
